Vice magazine have a new three part series on Vice Style about established and up-and-coming names in the fashion industry who make fashion happen. Each installment is dedicated to an individual artist, designer, photographer or editor. The first in the series takes a look at designer Gareth Pugh - best known for this elaborate and eccentric designs. He invites us in to his studio to talk about his ongoing collaborations with fashion filmmaker Ruth Hogben and he explains why he believes film is so instrumental in the fashion industry.

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